At ALTENPFLEGE 2026 in Essen, visitors were able to experience DR.SCHNELL’s completely new look in person for the first time across a 67.5-square-meter space. Under the motto “Everything from a single source,” the Munich-based family business demonstrated how responsible and comprehensive cleaning and hygiene solutions make everyday life in senior care facilities more efficient, safer, and noticeably easier.
“Everything from a single source” – With this guiding principle, DR.SCHNELL underscored its commitment at ALTENPFLEGE 2026 to being the reliable partner for comprehensive cleaning and hygiene solutions in the responsible and sustainable elder care industry – with high-quality products, practical training, and service that is not only professional but also personal.
An exhibition booth full of experiences and inspiration
The focus of the new trade show presentation was DR.SCHNELL’s diverse product range, which combines kitchen and commercial hygiene with laundry care and disinfection:
Kitchen hygiene for the highest standards
Well-designed, HACCP-compliant solutions such as PEROJET SMART ECO or GASTROFEE, combined with reliable service, deliver measurable quality and safety benefits in every kitchen. Digital dosing technology ensures consistently low dosing volumes while guaranteeing excellent cleaning results in the dishwasher.
Powerful performance for demanding cleaning tasks
From the MILIZID product family to ROBOLUTION, our intelligent 2-in-1 cleaner for cleaning robots, the DR.SCHNELL portfolio for professional routine and deep cleaning stands for efficiency, reliability, and optimal results - even when dealing with particularly stubborn stains.
Flexible laundry solutions – liquid or powder
With the modular PRIMA liquid detergent system and the versatile RAPA powder detergent range – which is listed by VAH and RKI – DR.SCHNELL offers customized solutions for every type of laundry care. This allows processes to be designed efficiently and consistently delivers outstanding yet cost-effective washing performance.
Disinfection for Safety and Peace of Mind
For residents and their families, safety is the top priority. VAH-listed products that deliver reliable results, such as CIMOCID PLUS and DESIFOR-FORTE AF NEU, help facilities consistently meet the highest hygiene standards. In addition to quality products and exciting insights into the complete portfolio, visitors were treated to a varied program – ranging from inspiring expert presentations to guided tours through the world of modern elder care.
“The ALTENPFLEGE 2026 trade show is an important platform for us to present our comprehensive cleaning and hygiene concept to an expert audience. At the same time, we are very excited to present our new brand identity live for the first time,” explained Dr. Thomas Schnell, managing partner of DR.SCHNELL GmbH & Co. KGaA. “And because personal connection is important to us, direct interaction with customers and industry experts provides us with valuable insights that we specifically incorporate into future developments and innovations.”
Direct dialogue – Valuable insights – Meaningful encounters
The Altenpflege 2026 trade fair in Essen, held from April 21 to 23, 2026 under the patronage of Federal Health Minister Nina Warken, attracted more than 18,000 trade visitors and 500 exhibitors from 16 countries. The exchange at the DR.SCHNELL booth was correspondingly intense and lively. Here, industry experts, decision-makers, and care professionals came together to discuss individual challenges, share experiences, and jointly develop new ideas for the future of the industry.
The energy generated when people with a genuine passion for their work come together was particularly palpable: curious questions, inspiring conversations, and spontaneous moments of insight. The DR.SCHNELL booth thus became a place where not only products were showcased—but where connections were made and ideas sparked that will have an impact far beyond the trade show.